HR Essay Example | Topics and Well Written Essays - 1500 words - 1

HR - Essay ExampleThe companys structure is clearly returnn in the diagram below. The chief executive director is at the top of the hierarchy and is in charge of alone the trading trading operations in the company. Below him in the hierarchy is the management board and the customer and operations executive (British airways Plc.). In the daily operations of the company the chief executive is assisted by the chief financial officer and the leadership team. The members of the leadership include the commercial director, the chief information officer, the director of engineering, director of large number and organizational effectiveness, general counsel and director of investments and alliances (British airways Plc.).The companys SWOT analysis is used to show the companys strategic positioning in the market and its strengths and weaknesses. The company boasts of having a wide lean of strengths making it a market leader in the airline industry in the UK and the global scene. To c ontract with, the company has a strong brand image that makes it stand out in the market. Secondly, the opensky agreement supports its operations (British airways Plc.). Thirdly, the company has an expansive fleet which translates to a huge customer base. Fourthly, the company has a highly happy work force that ensures delivery of quality customer service. Finally, the company benefits from economies of scale due to its level of operations and vast market base.On the other hand, the company is faced by various weaknesses including competition in cost as compared to low fare airlines (British airways Plc.). Increasing costs of managing operations in various separate of the world, huge debt burdens and unfunded employee post retirement benefits. Other weaknesses include a high number of crunch strikes and a powerful labor union. The company can exploit opportunities in various areas. These include uphill markets in Asia Pacific and other parts of the world (British airways Plc.). Br itish Airways faces